Which is an example of a Qualifying Question?

• A. How important is it for you to change your situation and start ...?
• B. What would you do about it if you could?
• C. Based on what you told me, what we are doing might work
• D. Does that feel like it might be what you're looking for?

Answer: (A)

Qualifying questions aim to uncover how strongly a prospect needs or wants to change and how urgently they want to act. The best example directly asks about the importance of making a change now, which reveals the level of pain, motivation, and timing. If the prospect considers it very important to change right away, you know there’s enough urgency to justify moving forward.

The other options blend in different aims: asking what they would do if they could focuses on possible actions rather than urgency; suggesting what you’re offering might work shifts into a fit estimate rather than timing; and probing whether it feels like what they’re looking for is more about confirming interest than measuring urgency to act now.