What should you do to make it easy for the prospect to begin business?

• A. Allow signing of the proposal as the first step.
• B. Require a lengthy contract before any action.
• C. Avoid signatures and keep it informal.
• D. Delay the process with multiple approvals.

Answer: (A)

Making it easy for the prospect to begin business comes down to removing friction and creating a clear path to action. Allowing the prospect to sign the proposal as the first step does exactly that: it turns interest into a formal, low‑risk commitment that kicks off the project and signals momentum. When a signed proposal is in place, both sides have agreed on the scope, price, and timeline, so the next steps—onboarding, delivery, and follow‑through—can start without back‑and‑forth renegotiation. The alternative approaches add obstacles: a lengthy contract slows momentum, keeping things informal without a signature creates ambiguity and hesitation, and waiting for multiple approvals drags out the decision. Keep the proposal concise and include the essential terms and next steps, so the signature truly becomes a doorway to action.