What is the primary purpose of Questions to Keep Customers?

• A. To monitor the relationship and detect if you are at risk of losing the client.
• B. To close the sale quickly.
• C. To compare competing vendors.
• D. To gather technical requirements.

Answer: (A)

The main idea here is keeping customers by regularly checking the health of the relationship and spotting early signs you might be at risk of losing them. Asking these questions helps you surface dissatisfaction, value gaps, or concerns before they become a reason to leave, so you can address them and keep the client engaged. It’s about ongoing engagement and risk awareness, not just closing a deal or gathering information.

Why the other options don’t fit: closing quickly isn’t the aim because you’d miss signals that the client isn’t fully satisfied. comparing vendors is about competitive analysis, not preserving the relationship. gathering technical requirements can come up during discovery, but the primary purpose of these questions is to monitor the relationship and prevent churn, not just collect specs.