What is the minimum stated value ratio of benefits to cost in a proposal?

• A. 10x
• B. 2x
• C. 5x
• D. 20x

Answer: (A)

The main idea here is to show value by presenting a benefits-to-cost ratio in a proposal. Setting a minimum threshold at ten times the cost makes the value case compelling and credible, especially to risk-averse buyers who compare potential gains to the investment required. In practical terms, for every dollar spent, the proposal promises at least ten dollars in benefits. For example, if the proposal costs $50,000, the stated benefits should be at least $500,000. This level signals a strong return and helps offset concerns about risk and alternatives. Lower multipliers tend to feel insufficient against risk, while a much higher figure, though possible, is harder to substantiate; the minimum effective ratio in this context is ten to one.