What is an effective technique to set up a future conversation with a busy prospect?

• A. What is your budget?
• B. What is your calendar—shall we lock a time?
• C. I'll call back next week.
• D. Please send more information.

Answer: (B)

Proposing a specific time on the calendar is the easiest, most effective way to move a busy prospect toward a real conversation. By offering a concrete slot and asking to lock it in, you create a clear next step that requires minimal effort from them, reduces back-and-forth, and signals respect for their time. This approach turns a vague intention into a commitment, making it much more likely you’ll actually connect.

For example, you could say, “Let’s look at your calendar—what does your week look like for a quick 15-minute chat? Shall we lock in Wednesday at 11:00?” The key is to present a brief meeting window and a definite time, which eliminates indecision and back-and-forth scheduling.

Asking about budget too early can derail the conversation before you’ve understood their needs, and promising to call back next week or asking them to send more information adds friction and delays the next step rather than advancing it.