What do Commitment Questions do?

• A. They solve pricing issues
• B. They gather contact information
• C. They evaluate product features
• D. They create Commitment to take the next step and purchase

Answer: (D)

Commitment questions are designed to secure a concrete commitment from the buyer to take the next step in the buying process. They move the conversation from interest to action, helping you progress toward a purchase or a defined next step like a trial, proposal review, or pilot. They aren’t about solving pricing issues, gathering contact information, or evaluating features—that discovery work happens earlier in the conversation. A well-timed commitment question frames the next move as a natural step, for example, asking if the buyer is ready to proceed to a pilot or to finalize a purchase decision.