How many options should a proposal provide for achieving objectives?

• A. Three
• B. Two
• C. One
• D. Four

Answer: (A)

Offering three options gives a clear, actionable choice while showing you can meet different needs and budgets. This setup creates a meaningful contrast among choices and helps anchor the decision, often making the middle option feel like the balanced, sensible default. Presenting three options also makes it easier to discuss trade-offs—cost, scope, and outcomes—while you guide the buyer toward the recommended path that best achieves the objectives.

Two options can feel binary and limit perceived value; four options can overwhelm and slow decision-making; one option leaves little room to tailor to different needs.